According to a Recent Study/Survey … End-of-January 2018 Edition

36 Min Read By MRM Staff

 This edition of Modern Restaurant Management (MRM) magazine's "According to ..." research roundup includes "super" Super Bowl research, dynamic shifts in brand loyalty and engagement as well as the joy of pizza baking in the oven.

Big Wins for Restaurants on Game DayorderTalk, Inc. released last year’s Game Day stats that show online ordering has become a favorite pastime on America’s biggest day in football.  

On the Big Game in 2017, restaurants using orderTalk’s digital ordering software reported online ordering sales increases well above other non-event days.

Catering sales won big with a 400 percent increase in online sales transactions and a 300 percent increase in the quantity of food items sold online  Pizza chains saw a 21 percent increase in online sales transactions with a 20 percent increase in the quantity of food items sold online Sandwich chains saw a 3 percent increase in online sales“Online ordering software analytics such as these demonstrate just how…