A Natural Brand Evolution

5 Min Read By MRM Staff

Health-driven brand True Food Kitchen transitioned its kitchens across all 46 locations in 18 states as well as its entire menu to become 100-percent seed oil-free. As part of a multi-year shift, the brand exclusively uses  avocado and olive oils, eliminating industrial seed oils from every ingredient of its 100-plus menu items. 

“This isn’t just a trend or a tagline—this is who we are,” said Matthew Padilla, Head of Culinary at True Food Kitchen. "It was a massive undertaking, but it was worth every step to deliver cleaner, better meals to our guests. We’re proud to lead the charge and redefine what health-focused dining at scale looks like.”

To delve more into the process of eliminating seed oils, Modern Restaurant Management (MRM) magazine quizzed Daniella Voysey Olson, Chief Growth Officer. 

What was the thought process of making True Food Kitchen 100-percent Seed Oil Free?At True Food Kitchen, dining without compromise has been our mission for nearly…