A Guide to Building and Scaling a Restaurant Franchise

Think of the top performing restaurant franchises in the U.S. – like Chick-fil-A, McDonald’s, and Wingstop – and consider what makes them so successful. Importantly, they each offer uniform food offerings across locations, and they all have strong brand recognition. Customers know where to find them, and understand that the food offerings will be the same regardless of which location they visit.

Chick-fil-A, McDonald’s, Wingstop, and many other restaurants throughout the U.S. have shown that franchising offers significant benefits, with positive economic impacts for franchisors, franchisees, and the U.S. economy overall. For restauranteurs, franchising can provide new revenue streams, expand brand visibility, accelerate growth, and increase customers. Franchising also expands entrepreneurship opportunities, providing franchisees with the safety net of a proven brand, established systems, and ongoing support. 

Published reports demonstrate that franchises tend to earn higher…