Brand Refresh: Revamping Your Customer Experience in the Digital Age

Take a look at your phone. How many restaurant apps have found their way onto your screen?Whether that number is zero or dozens, it’s a number that is likely on the rise. Restaurant brands around the world are revamping their digital customer experiences to include the digital ordering and loyalty programs customers increasingly expect from restaurant mobile applications. The movement into the digital age is playing a key role in the future of food service, and the brands successfully redefining themselves in the digital world are seeing a surge in not only app users, but also market analyst optimism on the impact their digital programs provide for the value of the brand.

 The movement into the digital age is playing a key role in the future of food service.

Digital experiences are driving brand experiences more often than ever before, but how can a revamped digital experience play a role in serving your customer better? How can your brand most effectively gain measurable…