Fine Dining Marketing Framework (Infographic)

Consider the following statistics about fine dining restaurants. Since 1987 the share of consumer spending on live experiences and events relative to total U.S. consumer spending increased 70 percent. 80 percent of Millennials want to know more about process and origins — how their food is grown and where it’s sourced. 81 percent of consumers search for restaurants through mobile apps and 75% make decisions from their search results. Customers expect real-time engagement with restaurants. 50 percent of diners expect a response in less than an hour. 72 percent of travelers will search for restaurants on their smartphones while on vacation. Millennials and generation Z spend more money eating out than any other generation, with 54 percent dining out at least three times a week. Diners are not just looking for top notch experiences but also ways to engage and share those experiences through their digital lives.

 Diners are not just looking for top notch experiences…