GLP-1 Users Turn to QSRs
2 Min Read By MRM Staff
While nearly one in ten respondents to a survey of more than 2,000 US diners conducted by Revenue Management Solutions (RMS) have used or are using GLP-1, it hasn't slowed their restaurant-going behavior. One quarter of those currently taking a GLP-1 medication increased their QSR visits in the past month with 43 percent of past users reporting more visits. For context, just 23 percent of non-users reported an increase in QSR visits.
"Our survey shows that GLP-1 users are not pulling back from restaurant dining—in fact, they’re increasing their visits across all segments, particularly quick-service restaurants (QSRs)," Jana Zschieschang, Chief Brand Officer for Revene Management Solutions, told Modern Restaurant Management (MRM) magazine. "However, they are also more price-sensitive and selective about their menu choices. This indicates a strong preference for quality over quantity: GLP-1 users tend to eat less but are willing to spend more for better food…
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