MRM EXCLUSIVE: Personalized Promotions Must Line the Loyalty Path

3 Min Read By MRM Staff

While overall interest in AI-driven restaurant features remains low, loyalty is increasingly influenced by personalized promotions, according to the Summer 2025 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. Nearly one-third of consumers stated that tailored deals enhance their commitment to a particular restaurant. 

"While technology has the potential to enhance the dining experience, the research shows that AI integration isn’t a top priority for most consumers,” said Carly Fink, President, Head of Research & Strategy for Provoke Insights.“Patrons are more interested in tools that offer convenience and personalization—like self-service kiosks or tailored deals.”

Among the other highlights:

High-income earners, particularly those with household incomes above $150,000, and urban dwellers are significantly more likely to dine out at least once a week and patronize high-end restaurants. 

Those dining out…