Restaurant Giants Declare War on Digital Chaos

4 Min Read By Sharat Potharaju

It’s no secret that restaurants with more than one location depend on standardization to thrive. A customer in Miami should bite into the same perfectly seasoned burger that delights diners in Seattle. Reliable experiences build brand loyalty, and systemic processes lead to reliable profit margins.

As chain restaurants continue to integrate new technologies into their daily operations, store-to-store standardization of these technologies is often an afterthought. One location might offer seamless mobile ordering, while another struggles with glitchy payment systems, creating inconsistencies that can frustrate customers and impact revenue.

The 2024 State of the Restaurant Industry report revealed that 22 percent of restaurant operators plan to invest in technology like POS software, back-of-house systems, and data analytics in the near future. Meanwhile, an additional six percent will invest more in automation like kiosks and robotics. With restaurant tech investments on the rise…