How In-Store Bakeries Can Make the Most of Seasonal Sales

As we approach the busiest time of year for in-store bakeries, flavors like pumpkin and peppermint take center stage across the country. These classic flavors are beloved by many, but there’s also an appetite for innovative twists and new sensations that capture the essence of the season in exciting ways.

Today’s consumers are on the hunt for bold and unique flavor combinations that enhance their seasonal experiences. This shift in preferences presents in-store bakeries with a prime opportunity to refresh their offerings and boost seasonal sales through various channels.

Taking Advantage of Limited-Time Offerings Seasonal flavors extend beyond mere calendar changes; they are driven by consumer desires for limited-time offerings (LTOs). These time-sensitive items tap into our “fear of missing out,” often times successfully convincing shoppers to join in on the pumpkin spice or peppermint season they know only comes around once a year. 

LTOs can ultimately drive incremental…