According to a Recent Study/Survey … Mid-May 2018 Edition

19 Min Read By MRM Staff

This edition of Modern Restaurant Management (MRM) magazine's "According to ..." research roundup features exclusive research on a McDonald's LTO from the experts at Sense360 as well as a noted increase in online reviews, top foodservice trends, popular loyalty apps, clean label lovers and the wine echo chamber.

Dramatic Increase in Online ReviewsYet-to-be-published research from Xenial and Merchant Centric that shows a dramatic increase in the amount of online reviews for U.S. businesses. From March 2017 to 2018 company reviews online increased by a staggering 66 percent to over 610 million total reviews, according to analysis of 27 million U.S. businesses. (See graph images below).

The restaurant industry also saw a sharp increase in both guest engagement and restaurants actively engaging reviewers online.  Restaurant reviews from the 10 most reviewed categories jumped from 86 million in 2017 to 141 million in 2018—a 64 percent increase year-over-year.

The data also delved…