How Your POS Can Actually Make You Money

You may believe your POS system is a cost of doing business and you can’t make money with POS. If so, it’s time to change your thinking. As a restaurateur, you know business practices are evolving. Restaurants have a growing online presence and many have mobile apps that allow them to push messages and offers and to foster loyalty. Customer data is helping to pinpoint marketing efforts, and location-based technology may be used to message a customer nearing a restaurant’s location. 

In physics, efficiency is defined as the useful work a machine performs compared to the energy it took to make the machine work. When you think about it, the definition in business isn’t so different. You want the most “useful work” for the least effort. You want to reduce waste and labor hours while still getting the desired result — satisfied, loyal customers while operating a profitable business. Point of sale (POS) systems have responded to these needs, evolving into powerful profit…