Tumultuous Times: Restaurant Innovation and Disruption

“There is no question restaurants are innovating—but are they moving fast enough to stay relevant in the face of evolving consumers’ tastes and preferences? This is a particular challenge for established companies where risks are magnified—there are enormous profits, thousands of jobs, and publicly traded share prices on the line.”

This quote from consultants KPMG neatly sums up the incredible challenge facing quick serve and fast casual restaurants—especially in a climate of rapid acquisitions. The business has always been about getting food out quickly and efficiently. What’s different now is that exploration, optimization, insight generation and decision-making all need to happen in the blink of an eye.

That means the insight function needs to shed old ways and embrace rapid and agile methods for generating insights. That’s why we developed a quick service insight menu, featuring fast fresh approaches to common needs.

Our playbook, Tumultuous Times: a quick service…