According to a Recent Study/Survey … Mid-February 2018 Edition

This edition of Modern Restaurant Management (MRM) magazine's "According to ..." research roundup features restaurant stats, mobile technology, Valentine's Day spending, advertising preferences, Fancy Food trends and gloal burritos market. 

Snapshot: Same-Store Sales GrowthRestaurant same-store sales growth returned to negative territory in January after three straight months of flat or positive sales growth. Although this could spark some concerns regarding the recovery experienced during the fourth quarter of last year, January was plagued with some external factors that suggest it may be too soon to sound alarms. Same-store sales dipped -0.3 percent in the first month of the year, which represented a 0.6 percentage point drop from December. Again, the driving force behind the slowdown was the drop in same-store traffic, which at -3.0 percent year-over-year represented a 1.3 percentage point decline from the previous month. This restaurant industry update comes from TDn2K™ data…