Food Ordering Forecast

Did you know one in ten apps on a customer’s phone is a restaurant mobile app?

Or that in the past 12 months, 58 percent of customers ordered a meal via website or mobile app?

Would it be helpful for you to know that nearly two- thirds of fast casual customers plan to order online in the coming year or that more than 65 percent of customers would order more often if a restaurant provided online ordering?

These are just a few of the nuggets of wisdom gleaned from Tillster’s Online and Mobile Ordering index. The provider of digital ordering and engagement solutions for restaurants partnered with research firm, SSI, to conduct a survey of 2,000 restaurant customers across the U.S. on how online and mobile ordering impacts guest behavior.

The findings can be used as a marketing and promotional tool for restaurants, Hope Neiman, VP of Marketing of Tillster, told Modern Restaurant Management magazine.

“There were subtle differences year over year."

One key metric to…