According to a Recent Study/Survey … End-of-November 2017 Edition

19 Min Read By MRM Staff

This edition of Modern Restaurant Management (MRM) magazine's "According to ..." research roundup includes exclusive research courtesy of the experts at Sense360 on the impact football season has on visits to Buffalo Wild Wings in addition to news about food tourism, POS trends and European food trends. 

The Football Effect at Buffalo Wild WingsA report from Sense360 investigates the effects of an LTO on visitation by observing visit patterns both before and during the campaign and highlighting the differences between the two periods. This report specifically looks at the impact of football season on Buffalo Wild Wings.

Campaign Description: Football season began on September 7. This analysis looks at five weeks of visit trends on Sundays from the start of the season  and compares to visit trends Sundays before the season started.

The study sought to:

Understand the difference in Buffalo Wild Wings' market share between LTO and Pre-LTO periods Identify which occasions and…