The Growing Appetite for Ghost Kitchens Will Influence Restaurant CX

The way that the COVID-19 pandemic shook up the restaurant industry made consumer habits and preferences change significantly. In fact, according to a report from The National Restaurant Association, 52 percent of adults said purchasing takeout or delivery is “essential” to their lifestyle. Because restaurants were either forced to shut down temporarily or adapt the delivery model, ghost kitchens began making a name for themselves. However, even with in-person dining experiences almost back in full swing, their presence remains at the forefront of the industry’s growth. 

Industry reports are predicting that ghost kitchens will create a $1 trillion global market by 2030, rising by 25 percent each year for the next five years—an estimated $300 million in yearly sales – and a likely indication as to why more investors, as well as major QSRs, are rapidly entering the market. 

So what are some of the benefits to ghost kitchens? Let’s break it down:

They help owners…