Five Ways to Get the Word Out About Your Event Venue

Online marketing can be challenging for the restaurant industry. Less than 50 percent of independent restaurants have a website. And for those who do have one, the website alone isn’t enough to promote your venue. 51 percent of adults use the Internet to find local restaurants, and specifically use search engines, specialty websites, and social media.

So, what do you need to do to catch the attention of event planners during their online searches? Follow these five digital marketing tips to get the word out and show that your venue is perfect for their next event.

Search Engine OptimizationBefore you even think about doing anything else, you need to make sure all of your online properties are optimized for search. Create a list of keywords that event planners may use when searching for a venue like yours. Think of words that describe your venue: your location and neighborhood, the types of events you host, your menu, your amenities, and your building’s style. Try the Moz…