Why Strong Beverage Programs Matter (Podcast)

In this episode of The Main Course host Modern Restaurant Management (MRM) Executive Editor Barbara Castiglia discusses why restaurants need to think about their beverage lineup with Luke Emery, CEO of Tractor Beverage Co. Launched in 2018 by organic farmers, the company offers artificial-free, certified organic, and non-GMO sodas and drinks and is currently partnering with Chipotle, Pokeworks and Umami Burger, among others.

The company wants to inspire people to live healthier with organic for all without giving up flavor. Emery shared about the creation process.

“We’re seeing the trends toward more functional ingredients like turmeric in our lemonade. Our drinks are made to pair with the food of our pouring partners and elevate the dining experience,” he said.  “Restaurant margins are thin, especially now. A strong beverage program can help. With our self-fill bottle program, we ship in concentrate. Restaurants add the water, saving costs on freight."

To listen, click here.

A new episode of The Main Course, our podcast series with MarketScale, is served up every Tuesday and Thursday.