Sonny’s BBQ Scores a Kind KO with CKO

2 Min Read By MRM Staff

Tapping into the Southern hospitality that’s part of its DNA, Sonny’s BBQ added its first-ever Chief Kindness Officer (CKO) when the chain launched a ‘Q the Kindness platform.“We wanted Sonny’s to be an amplifier for kindness and to bring kindness back to the forefront of everyday action,” said Peter Frey, Sonny's chief brand officer. “To do this we wanted to put our stake in the ground for something positive.”

The CKO was tasked with spreading kindness by introducing kindness initiatives that engage and inspire people to be kind and recognize kindness. Part of this role will be to share stories, photos, videos and testimonials of kindness in Sonny’s restaurants between employees and guests in nearly 100 local communities. Sonny’s then shares stories on its website, social media channels and intranet to make kindness the action more people want to emulate. 

“Utilizing social media is critical to the success of this effort,” added Frey. “In…