How to Make the Media Fall In Love With You and Your Restaurant | Modern Restaurant Management | The Business of Eating & Restaurant Management News

Restaurant and food service is a fiercely competitive industry, so getting noticed can make the difference between success and failure. Your restaurant has a story to tell, but without a solid, strategic PR strategy and the right ingredients for tasty content, it’s unlikely to be heard. Public relations helps brands connect with their desired audience, increase awareness and elevate expertise and credibility.

Great PR is less expensive and often far more effective than traditional media advertising, but the first hurdle is being able to effectively engage with the media. Without them, your story has little chance of reaching a broader audience. From food bloggers and influencers to reporters, writers and media professionals, here are some simple tips on how to make the media fall in love with you and your restaurant. Follow them, and you can become a trusted go-to source for all things food-related.

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Melissa DiGianfilippo

Melissa DiGianfilippo is a partner and president of public relations at Serendipit Consulting, where she leads all of the firm’s clients’ public relations and communications efforts. DiGianfilippo leads a highly skilled team to help clients achieve their goals. Under her direction, Serendipit clients have achieved millions of dollars in positive press coverage across international, national and local media outlets including CNN, Nancy Grace, Entrepreneur Magazine, The Late Show, Wall Street Journal, USA Today, Reuters, Associated Press, Huffington Post as well as local broadcast and print outlets in all U.S. markets.

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Melissa DiGianfilippo