Food Retailers Need to Give Consumers What They Truly Crave: Much Faster Deliveries

3 Min Read By Yariv Bash

Domino’s new GPS delivery tracking tool enabling its customers to track their delivery status in real time marks one of the restaurant industry’s latest forays into high-profile technologies. The basic idea behind such features is straightforward: Give customers up-to-the-minute visibility into the status of their orders, and they’ll be more satisfied and loyal to the brand.But for food retailers to truly boost brand loyalty, tracking is not enough. They need to get to the meat of the matter and offer customers what they crave most – near immediate deliveries. With millennials driving a food-delivery boom– what Uber says is a whopping $795 billion opportunity– those who provide super-efficient, swift deliveries will claim the largest slice of the expanding food-delivery pie. 

Recent market developments point to a growing awareness of the needs of the on-demand era. Softbank invested $1 billion in robo-delivery startup Nuro in February, the same month that the food…