Navigating Negative Online Reviews (Infographic)

2 Min Read By Meredith Wood

There was a time when word of mouth was king. While it still has its place, online reviews can make or break businesses in many cases. In fact, 97 percent of people read online reviews about local businesses before going. 

This is great news if you have numerous glowing reviews. But, what about those one-star reviews cropping up? Are those the end of your establishment? 

How to Get the Most from Negative ReviewsNo two people are the same, but fortunately a lot of negative reviewers tend to stick to tried and true formulas. This is especially true for people that leave false reviews. Even better? Negative reviews can actually be a good thing for your business when handled properly. Here’s how to get the most out of those negative reviews.

 Respond to them (be nice): Responding to reviews can be good or bad. If you leave a really canned, fake reply, you’re in for a world of hurt. If you take the time to craft a personal, caring response, you can do wonders for your brand. A…