SevenRooms: Eatertainment is the New Nightlife (Infographic)

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Nightlife preferences are shifting away from crowded bars with loud music and toward venues that offer convenience, efficiency and entertainment, according to “The New Nightlife” a report from SevenRooms, conducted with third party research firm YouGov.In fact, one in three Americans (30 percent) prefer a bar or club that has an activity, food, and drink all in one place.

One in three Americans (30 percent) prefer a bar or club that has an activity, food, and drink all in one place.

“In 2018, we saw restaurants create new operations and marketing strategies based on diners’ changing expectations around highly personalized experiences,” said Joel Montaniel, CEO & Co-Founder of SevenRooms. “We’re now seeing nightlife undergo a similar evolution, enabling operators to think more broadly about what will drive revenue for their businesses. In 2019, nightlife operators have the opportunity to add entertainment and activities to their traditional offerings, opening up a…