MRM Research Roundup: Mid-Year 2019 Edition

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the impact of LSM,  the growth of digital restaurant orders, plant-based food's growing audience and top cities for craft beer. 

LSM Benchmark ReportThe Local Search Association (LSA) and SOCi, launched the first-ever Localized Social Marketing Benchmark Report (LSM Benchmark Report).  The project examined the top franchise brands and their performance in LSM and concluded the top 10 brand performers are growing three times faster than their category peers based on a five-year trend of each brand’s revenue growth rate.

The collaborative research was designed to help marketers understand the impact of localized social marketing (LSM) to their respective businesses while providing good examples of what effective LSM looks like to help set a benchmark of success for practicing marketers. 

Now more than ever, localized social marketing is a key driver in consumer behavior…