The Case for FOH Technology Investment

For quite a while now, off-premise sales growth has been getting the majority of the attention for restaurant enterprise management teams. Yet there is a stronger case for investment in FOH innovation vs. an exclusive focus on off-premise.Do not confuse the meat for the gravy.There are only a few levers outside food quality/menu that really move the needle for restaurants to drive EBITDA growth:

Improve dine-in guest service, which drives up Net Promoter Score, and increases return visits  Improve off-premise service to drive more delivery Spend money on marketing to drive guest visits Cut costs on labor, food or overheadIn most restaurants, off-premise revenue is the fastest growing component of revenue, so a large proportion of bandwidth and effort goes into this. This has become an industry-wide trend, as restaurants battle to improve their delivery efforts. However, this is a siren song that often leads brands down the wrong path.

It is too risky to focus on off-premise at the…