Tapping Instagram, Influencers and Healthy Eating Trends to Move Your Restaurant Ahead

In recent days, Instagram has gone from a popular personal social media app to a full-fledged marketing tool with the ability to generate a competitive edge to brands that understand how to properly harness the platform’s potential. There is a good reason for this shift, as 80 percent of Instagram users say they follow at least one business on the app, and 75 percent take action after looking at a brand’s content, according to Hootsuite. Instagram is a marketer’s dream of visually driven content, and one of the platform’s favorite topics is food. As a marketer in the restaurant industry, your strategies are aligned with your brand’s overall marketing goals. Instagram is an easy-to-use tool that delivers the perfect opportunity to showcase just how irresistible your food is via pictures, highlight can’t-miss special offers, share customer experiences, and track and leverage industry trends. 

The prevalence of Instagram has brought many food trends – especially healthy…