Use Email to Pack Special Events With Your Best Customers

The key to marketing special events in restaurants is putting the right message in front of the right customers. You want people who love your brand to know you’ve created something perfect for them. If you do it right, you can build a strong community and, ultimately, build your business.I’ve found the best way to do it is with quality over quantity. As the Executive Director of Marketing for the Dinex Group, I’m in charge of getting the crowds to show up at our 16 restaurants located around the world. Dinex Group is a collection of high-quality, fine-dining, casual and quick-service restaurants founded by French chef and restaurateur Daniel Boulud.

Part of our marketing vision includes producing custom events featuring experiences that build on the unique vibe of each location. There’s something for foodies of all walks of life. For example, at Restaurant DANIEL, we recently hosted a luxurious caviar-and-wine-focused event (with high-priced tickets).

Anyone can host a wine…