Local Voices, Global Choices: The Key to Managing Restaurant Brands 

The familiar phrase “think globally, act locally” should resonate for companies managing a basket of restaurant chains.An effective franchise management strategy focuses on identifying strong chains, streamlining expenses, bringing in an aggregation of potential contracts and raising the potential for profitability.

While executives with solid business experience and a global perspective on the industry are most likely to achieve long-term success, the real differentiator involves how closely they can adapt their strategies for each individual restaurant they oversee. This involves a careful balancing act that involves the evaluation not only of location performance but also of menu items, community outreach, and conveniences such as takeout and delivery options.  

Based on the experience I have gained, I am sharing a brief overview of how these factors all come together. Before going into specifics, however, it is worth commenting on the importance of the buying power of the…