Top Five Restaurant Marketing Trends for 2019 | Modern Restaurant Management | The Business of Eating & Restaurant Management News

2018 presented some game-changing ways for restaurants to elevate their customer experiences both inside and outside of their four walls. Patron behaviors continued to trend more towards video, food delivery, conscious consumerism, and personalized one-to-one marketing.What's in store for 2019?

Instagram Bets it All on Video

“By 2021, mobile video will account for 78 percent of total mobile data traffic" - Instagram (2018). This was when IGTV was announced, a blatant attack on YouTube, their next victim after Snapchat,. IGTV focuses on long-form content and it’s a key tool for brands and restaurants with adequate resources - if you’re not quite there, not to worry, the highly accessible Instagram Stories exploded with user adoption and feature improvements.

Instagram solidified its dominance over Snapchat and others in the 24-hour-long video game by launching almost one dozen features to its Instagram Stories which now boast over 400 million daily active users. The new…

Paul Davidescu

Paul Davidescu is principal at Tangoo, a restaurant and hospitality digital marketing company focused on helping businesses reach new customers and bring back old ones. Tangoo services 250+ growing hospitality groups through paid digital advertising, email automation, video and influencer marketing.

Jjay Krishnan

Jjay Krishnan is a rising Marketing Specialist at Tangoo, a food and beverage digital marketing company. He uses his passion for digital content and love for storytelling to share the unique experience that all of Tangoo's clients have to offer.

Sorry, You've Reached Your Article Limit.

Paul Davidescu

Jjay Krishnan