86 Your Brand Issues: How to Build Cohesive, Memorable Brands that Resonate with Guests

8 Min Read By MRM Staff

Building an unforgettable restaurant brand requires consistent, strategic messaging that captivates and connects with guests.For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. The Charlotte-based hospitality branding agency has a wealth of experience developing comprehensive hospitality concepts.

In case you were wondering why they chose the name The Plaid Pengun, Haubenhofer tells the story.

“The name The Plaid Penguin is all about standing out while staying classic and crafting well-built brands that are impossible to ignore. It’s a blend of strategy and creativity – two key elements in great branding. Plaid represents structure, heritage, and intentional design. It’s a timeless and bold pattern, much like a strong brand identity. Penguin…