2025 Predictions: Brand Loyalty in a Data-Driven, AI-Optimized World | Modern Restaurant Management | The Business of Eating & Restaurant Management News

With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. At the same time, economic uncertainty, consumer price sensitivity, and limited resources remain pressing concerns. For restaurant operators, these challenges underscore the importance of thoughtful decisions that boost efficiency and drive customer retention. Now, as restaurant marketers prepare for 2025, lessons learned from the past year are shaping a more pragmatic approach, prioritizing tools and strategies that deliver measurable results.

Data-backed loyalty programs, in particular, present a key opportunity for marketers to foster deeper customer connections in 2025. In an era where price-conscious diners seek value more than ever, restaurant loyalty programs are becoming indispensable. While diners are becoming less brand loyal, they’re more open than ever to participating in engaging and rewarding loyalty programs. These programs, supported by…

Roger Williams

Roger Williams currently oversees Marigold's Loyalty Center of Excellence, which optimizes the company's loyalty platform and services as one cohesive solution for the company's enterprise clients. One of the first professionals to earn a Certified Loyalty Marketing (CLMP™) designation, Roger has worked with major global brands and over 200 airlines to develop pioneering strategies in loyalty. Williams began his career as an airline frequent flyer program manager, among other marketing, alliance, and revenue optimization roles. He worked for airline industry tech giant Sabre as a Strategist and co-founded various startups where he invented an innovative hyperlink loyalty engagement concept using Blockchain.

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Roger Williams