2018 FDA Menu Labeling Rules and Your Mobile App

Well, the FDA’s long-awaited menu labeling rules are here. Moving forward, all of your favorite restaurants with more than 20 locations will have to start telling you exactly how many calories are really in those quesadillas, burgers and chicken wing platters. The FDA went through a lengthy process to turn the well-intentioned law (21 U.S.C. § 343(q)(5)(H)) into a set of very specific rules (21 C.F.R. 101.11). And while there was much speculation about further delays – the May 7, 2018 deadline has finally come and gone.

The restaurant industry has seen the start of a seismic shift in consumer ordering behavior: from the restaurant counter to the mobile device. So, what do the new menu labeling rules mean for your restaurant’s mobile ordering app? And who’s already doing it well and…not so well? Here’s our menu of what you should know:

The Basics (50-200 calories)The new labeling rules require calorie counts to be disclosed on any “primary” menu offered by any…