15 Rules for a Successful Restaurant Branding Process

4 Min Read By Chris Richardson

What is your brand?

It’s hard to answer that question, isn’t it?

The answer should encompass everything related to your restaurant business, from the logo to the staff’s attitude, from the interior design to the food menu.           

So how do you achieve success in the restaurant branding process? We’ll give you 15 rules to follow.

1. Be RemarkableYour target audience has plenty of restaurants to choose from. Why should they come from you?

Your restaurant must be remarkable in a unique way. That’s what branding is all about. This unique vibe should encompass everything: the interior, menu, website, uniforms… everything.

2. Pick the Words that Describe Your PlaceTo find out what makes your idea remarkable, ask yourself: what adjectives would you use to describe your brand?

Positive, customer-friendly, modern, urban, upbeat, eclectic, unique experience, home-cooked vibe… depending on your concept, different descriptions will come to your mind. Use them to identify…