Drafting an effective business plan is a must for any serious business owner and this is the stage where a restaurant owner with a vision to the design aspects can make a difference.
Read on for 10 strategies collected by Alsco.
1. Use Design To Attract More People
One of the first mistakes people make when choosing a place for their restaurant is thinking that bigger means better. This is how numerous restaurant owners end up with half-empty restaurants and large monthly expenses on their back.
Rent services of a good interior designer to create a visually appealing place. Use internet to find inspiration.
2. Carefully Choose Furniture
Comfortable furniture is a great way to ensure your guests remember their visit to your restaurant as a pleasant one. When choosing furniture, keep in mind that people come to restaurants not just to stop being hungry, but also to relax.
3. Unleash The Power Of Colors
Colors influence our psyche much more than we know. Blue, for example, is known for its bad effect to our appetite. Red and orange, on the other side, stimulate craving for food.
When you learn how different colors can change one’s appetite, you should apply it to your interior design.
4. Style Up Your Tables
Another way to visually influence your guests is to choose well designed tableware and linen.
Your visitors simply won’t be able to resist taking photos of their food if it’s served in a stylish way. Moreover, they’ll share those photos on different social media networks and probably tag your restaurant. High standards of hygiene go without saying.
5. Location Is Very Important
The best location for a restaurant is a busy intersection of two streets. If it’s impossible, at least make sure it’s in a busy neighbourhood with enough parking space and easy access.
6. Create Your Online Presence
Maintain your restaurant’s online presence to keep in touch with your staff and customers. Regular posting is necessary as well as creating special posts for special events.
Engage your customers online by offering them a unique experience. Make ordering their food hassle-free by accepting online orders or bookings.
The primary goal is not getting Likes on Facebook but using social media as leading marketing tools to spread the word about your business, create your brand and control messaging.
7. Promote Upselling
Encourage your staff members to upsell by offering them incentives. Just make sure they’re not too pushy and obvious. You can create some sort of competition and make the entire thing look like a fun game.
8. Your Employees Have Something To Tell You
Learn to listen to your employees. Customers are important, but your staff should be paid special attention to. Would you put your mind to a job if your boss underestimated or neglected you? Neither would they.
A lack of open communication can seriously damage your business. So, keep your staff involved and ask for their opinion. In this way, you will show your loyal employees that you care.
9. Uniforms Are Great For Your Image
Uniforms can provide an upgraded visual identity. Your waiters and cooks look trustworthy and professional.
It’s very important to keep your staff’s workwear spotless at all times. They are the face of your establishment.
10. Take Care Of Your Employees’ Health
Healthy people are happy people. Make sure your staff is healthy by providing them with a clean and sanitised working environment from the kitchen to the washroom. Also, always keep a high-quality first-aid kit at hand just in case an injury happens.
If you feel like you need more help, we can recommend these 126 expert ideas for your restaurant business plan.