With more than 800 million users, Instagram is one of the largest social media platforms at the moment. Companies and businesses, as well as restaurant owners and managers are aware of this number and the possibility of marketing their products or services to such a large audience. While there is no single strategy which can work every time, learning how to generate more traffic and interact with your customer base is not too difficult, regardless of the type of business you run. This was made even easier with the introduction of the business profiles on Instagram.
More than a half of the users will log in every single day which means that there are plenty of opportunities for getting out the word about your restaurant business and finding your guests. Even though there are several myths surrounding this social media platform, such as the notion that your audience might not be using it, you will discover that users of all ages are active on Instagram. So what can you do to get them interested in your business?
Of course, you need to understand that there will be some competition because businesses of all kinds are acknowledging the importance of Instagram. So putting together a marketing plan is a must. If you notice that your strategy is not working, modify it and start again. Don’t hesitate to try new things because they might be the missing ingredients. When you run a restaurant, promote a special hashtag you will use every time you post an image. Remember to print it on your menu or display the hashtag in a visible place inside of your establishment. This will motivate your guests to share the photos and use the hashtag as well.
Keep in mind that your images don’t have to be professional. But always use good lighting, especially if you are posting photos of delicious meals. Colors and contrast are another important factors to consider because you want your audience to be intrigued by the food you offer. And don’t limit yourself to the images of dishes only. Share the atmosphere from your restaurant and photograph the interior, especially during the busy hours.
Some businesses still avoid using Instagram because of the previously mentioned misconceptions. Proessaywriting created the infographic below that lists the majority of myths surrounding this social media platform, and it debunks them. Instagram is a promising marketing place that might bring your business to a whole new level, and there is no reason not to use it.